Blog

How to Manage Your Bandwidth to Serve Clients Efficiently

By Elizabeth Hanes / January 12, 2021 / 2 Comments

Several years ago, I began taking every Wednesday off work. I call it my “midweekend.” I do this partly for creative reasons; writing demands a ton of mental focus, and by Wednesday my brain is kind of fried and requires some recharging time. But the main reason I starting taking Wednesdays off was to consolidate […]

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3 Types of Content Writing Nurses Can Excel at – and Where to Find Opportunities

By Elizabeth Hanes / January 5, 2021 / 0 Comments

I hope you’re having a super January. I’ve been prospecting my fanny off. Yes, even as a seasoned freelance writer I must constantly prospect for new work. To find clients, I’ve espoused Jennifer Goforth Gregory’s “Audience First” approach in the past, and that is an excellent method that I use frequently. But there’s another path that works, […]

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Why are You Doing That? 4 Steps to Create a Marketing Strategy for Your New Writing Business

By Elizabeth Hanes / December 29, 2020 / 1 Comment

I’m always excited when I get to chat with a nurse interested in launching a freelance writing career. It’s fun to hear where they’re at in the process, and I’m happy to give what advice I can (when asked). I’ve noticed, though, that these newly minted nurse-writers often will – in a single breath – […]

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SEO Fundamentals Every Nurse-Writer Should Know

By Elizabeth Hanes / December 24, 2020 / 0 Comments

I was speaking with a prospective client the other day, and she expressed skepticism about working with a freelance writer. “The only reason I’m really even talking with you is because of your blog post about ‘if your website is more than four years old, you might have a Google problem.’ That’s our situation exactly […]

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Why Every Nurse-Writer Should Perform a SWOT Analysis

By Elizabeth Hanes / December 17, 2020 / 0 Comments

We nurses, we know acronyms. And abbreviations. And initialisms. For instance, I can boast having two of them following my name: BSN, RN. Other abbreviations, acronyms, and initialisms we nurses use on a regular basis include: STAT PRN NPO ACLS NP You get the idea. Let’s talk about a marketing acronym you should get familiar with, because […]

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The Ultimate Guide to Freelance Gift-Giving

By Elizabeth Hanes / December 10, 2020 / 3 Comments

‘Tis the season to be jolly, but is it also the season to give gifts to your editors and clients? This question comes up every year around Thanksgiving on every forum I frequent and within every writing group I belong to. And opinions run strong on this subject. Some writers (myself included) gift their clients […]

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12 Things to Do in December to Jumpstart Your Writing Career in 2021

By Elizabeth Hanes / December 3, 2020 / 6 Comments

December can be a slow period. Or it can be intensely busy. I’ve experienced both scenarios in my 20+ year career as a freelance writer. This year has been insanely busy for me. Not only have I written a record amount of client work, but I launched RN2writer as an educational hub for nurses who […]

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The Biggest Website Mistakes I See Nurse Writers Make

By Elizabeth Hanes / November 26, 2020 / 0 Comments

I’ve had “value,” “pricing,” and “negotiation” on the brain this November, but for good reason: My goal with RN2Writer is to help you learn how to be successful in the business of freelance writing. Sure, I plan to also cover topics related to actual writing (structure, grammar, etc.), but the business side of writing is where I […]

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Countdown to 2021

By Elizabeth Hanes / November 25, 2020 / 0 Comments

This is it.                 This is all the client work I have left to do in 2020. As I sit here, typing this on November 18, I feel myself creeping up on my annual winter break. This year, I should have everything wrapped up by December 11. Then […]

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How Can I Get This Client to Pay What I’m Asking?

By Elizabeth Hanes / November 19, 2020 / 0 Comments

Question: How do you counteroffer a client? I have a potential client who I’d really love to work with, and I see them as a potential anchor client. However, their proposal is a slap in the face. They’re asking for a 12 700-word blog posts/month, weekly social media posts for two platforms (including responding to […]

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