Elizabeth Hanes RN is an authority on healthcare content marketing and freelance health journalism who has spoken at Content Marketing World, shared her expertise on a number of podcasts, and is the author of the ebook 7 Deadly Sins of Healthcare Content Writing that Kill SEO and Turn Off Prospective Clients. As the CEO of Inkslinger Communications LLC (DBA Hanes Healthcare Communications), she applies her nursing knowledge, creative writing expertise, and content acumen to drive business success for her clients.
Since 2011, as ‘the nurse who knows content,’ Elizabeth has crafted B2C and B2B content for major healthcare brands that include Anthem, Aetna, Modern Healthcare Custom Media, Healthgrades, Cardinal Health, Temple University Health System, Dignity Health, DotDash, History.com, NextAvenue and many others. Over the course of her career, Elizabeth has produced almost every type of healthcare content asset imaginable, including:
- Voiceover scripts
- White Papers
- Case studies
- Entire websites
- Brand journalism
- Patient information
- Feature articles
- Social media posts
- Blog posts, both bylined and ghostwritten
- Custom medical condition and treatment pages
- Electronic and print newsletters
- Nurturance campaigns
Elizabeth specializes in several healthcare niches:
- Consumer health reporting, particularly diabetes and cardiovascular health
- Aging, senior care, and family caregiving
- Healthcare technology, including SaaS and chatbots
- Medical marketing
- Business of healthcare, including practice management
Elizabeth holds a B.A. in Creative Writing and a B.S. in Nursing. Her clinical nursing background includes perioperative (pre-, intra- and post-op), plastic/reconstructive/aesthetic surgery nursing, surgical circulator, certified aesthetic injector (BOTOX® Cosmetic, dermal fillers, etc.) and sedation nursing.
Elizabeth has resided in Albuquerque, New Mexico, since 1994. She has never met Walter White or needed Saul Goodman.