Your Friday 5: Tips to Help Launch Your Freelance Health Writing Career
Tip 1 (Monday): Rewrite your website
Your website sucks. I’m sorry to tell you that. And by “sucks,” I mean it’s not written to convert prospects to clients.
I’m not one to talk. My website currently sucks, too. I’m working on the rewrite as we speak.
Your website is your primary marketing tool. Every page needs to be optimized to convert browsers to clients. It’s that simple.
If you don’t understand how to write conversion copy, check out Copy Hackers. Read the blogs. Buy the books. (I am not a paid Copy Hackers spokesperson.)
Tip 2 (Tuesday): Research 3 markets
When you’re starting out, you need to send queries or LOIs on a regular basis. Today, I want you to research three new markets or clients to target with a query or LOI. You don’t need to actually send anything. Just identify the target, research it and figure out whom to send your info to.
Tip 3 (Wednesday): Set up a customer relationship management system (CRM)
You can go fancy, or you can go cheap (Excel spreadsheet). But you need a way to track whom you’ve contacted, when you contacted them, and what the result was. I prefer Contact Me, which is very reasonably priced. If you don’t track your contacts, you risk forgetting to follow up. Always follow up.
Tip 4 (Thursday): Join an organization
No one freelances alone. We all need to network, and we all need moral support. So research some professional writer organizations and join one. It’s tax-deductible.
Tip 5 (Friday): Consider a business name
Sure, you can do business under your own name. I don’t recommend that, but you can do it.
Apple is not called “Steve Jobs, Inc.” Microsoft is not called “Bill Gates, Inc.” Hilton Hotels…oh, never mind.
I’ve previously discussed many reasons why you should do business under a, well, business name. Start thinking about what your business name should be. Write down 10 possible iterations of your business name, and then let them simmer for awhile. Get friends to weigh in, if you want. You don’t need to actually choose a business name this week, but you should start thinking about one.
I promise you this: If you implement these action steps every week, you’ll be a successful freelance health writer before you know it.
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Wishing you well,