Like a lot of people, I’m a sucker for a good webinar. Especially when they’re free. So when I saw a free webinar being offered by Stacey Hylen, I thought I’d sit in. I’m glad I did.

We’re All Slackers At Heart

During her webinar, Stacey touched upon something I’ve heard about before but had forgotten. Double or Triple your revenueIt’s the “setpoint” concept. Basically, your setpoint is the number at which you mentally check out from further pursuing an activity. Let me explain how this concept affects many freelance writers.

Susie Nurse Writer figures up the minimum amount she needs to earn each month in order to meet her bills and make this whole writing thing a viable pursuit. Let’s say she needs $5,000 in revenue each month.

Business booms, and Susie hits her $5,000 target on the 10th of the month. “Whee!,” she thinks, “Now I can take off and play for the rest of the month.” Susie has hit her setpoint and has mentally checked out from pursuing more sales.

Here’s the problem with that way of thinking:

As soon as you hit your financial setpoint, you stop striving for more. You settle for subsistence instead of abundance.

One of the great things about being a freelance nurse writer is having the ability to set your own income. Why would you settle for minimum wage when you could earn the salary of a CEO?

One Simple Trick To Solve the Problem

You have to shift your financial setpoint if you want to make serious money as a freelance writer. That’s all there is to it.

It’s understandable you want to set a minimum monthly income goal. After all, you have to be able to pay your bills each month. But don’t allow your minimum goal to become your setpoint. Push the minimum amount to the back of your mind and focus on creating a new setpoint, one that’s very aggressive.

My Income Doubled When I Adjusted My Setpoint

I’m my own perfect case-in-point.

I was one of those writers who toiled to meet my minimum income requirement each month. And then, as soon as I hit it, I would slack off. “Hey, I hit my monthly nut,” I’d say to myself. “Now I can take time off or work on passion projects.”

I had no idea how much I was holding myself back.

After listening to Stacey’s webinar, I immediately revised my financial setpoint. I raised it by 50 percent, to the high four-figures. I had serious doubts about whether this would work. But look what happened:

  • In the first month after raising my setpoint, I exceeded my goal by over $1,000.
  • In the second month after raising my setpoint, I had a five-figure month.
  • In the third month after raising my setpoint, I had another five-figure month.

How’s that for proof?

Financial Setpoint

Moral of the story? Be aware of your financial setpoint. Don’t allow it to hold you back from earning what you deserve. Strive for abundance in your freelance life, not mere subsistence.

Wishing you well,

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